Two prices.
Different evidence.
A manufacturer’s retail price and a dealer’s pre-owned asking price describe different transactions. Neither tells you the amount a dealer would offer for your watch.
Read each price label
Retail means a manufacturer’s published Australian price for a specified new configuration. Asking price means the amount advertised by a seller. Sold price means the amount actually paid in a completed transaction. Our current collection records asking prices.
We show a retail figure only when we have checked a manufacturer Australian source. We do not convert an overseas retail price and present it as Australian retail. A missing retail figure stays unavailable.
Match the watch before comparing
Start with the exact reference. Then compare dial, bracelet, material, listed year, condition and included items. Two watches in the same model family can have very different configurations.
Our reference summaries may combine variants and reported conditions. Read the underlying listings before treating the median as a close match for an individual watch. A percentile range describes the sample; it does not set the price you should pay.
Separate availability from a price list
Rolex directs buyers to official retailers for current availability and says retailers manage allocation. A listed retail price does not establish that a watch is available for immediate purchase.
Check the total amount payable, delivery terms, guarantee and returns policy directly with the seller. Record the date of the quote and the watch it covers.
Compare a seller offer on its own terms
An offer to buy your watch may reflect inspection findings, servicing, stock holding and the buyer’s margin. We have no confirmed dealer partner and publish no dealer bid-price series. Ask the prospective buyer to make any conditions and deductions clear in writing.
Sources checked
Checked against the following sources on 26 October 2026. Prices and terms can change.