Prepare the watch.
Agree the terms.
Start by identifying the watch and gathering its records. Then compare the sale process as carefully as the proposed price.
Choose a sale route
For a direct dealer purchase, ask who buys the watch and when payment occurs. For consignment, ask who holds it, how it is insured, what fees apply and when you can withdraw it. For a private sale, agree inspection, payment and handover arrangements directly.
Compare the net amount you would receive after stated fees and costs. Keep any promise about timing or payment in writing. Watch Prices does not hold watches or handle sale proceeds.
Write a factual description
Include the brand, model and exact reference. Distinguish the year you bought it from a manufacture year or original sale date. Describe wear, known service work and any replacement components without guessing.
Photograph the front, case sides, clasp and included items in clear light. Keep full serial numbers, home addresses and personal details on receipts out of public images. Send sensitive ownership records only through an agreed private process.
Check the buyer and the payment
Consumer Affairs Victoria warns that fake buyers send false payment confirmations and can ask for refunds of invented overpayments. Check your account through your bank’s own app or website rather than a link in a payment email.
Agree payment and handover terms before releasing the watch. If a payment looks unusual, contact your bank independently. Do not rely on a screenshot supplied by the buyer.
Keep the sale records
Keep copies of the agreed description, inspection findings, invoice or receipt and messages about payment and handover. If shipping is agreed, check the carrier’s cover and exclusions for watches before booking it.
This is general preparation information, not legal advice. Consumer rights and obligations depend on the seller and transaction. The ACCC explains that online businesses have consumer-law responsibilities and recommends retaining transaction records.
Sources checked
Checked against the following sources on 26 October 2026. Prices and terms can change.